Cluster Penetration

Week 34 · 11 watched clusters · 84K mapped accounts · audiences resolved every 5m

LIVE
4 clusters reached
Resolved 12s ago

Tim Cook@tim_cook

See you on September 9.

posted 2d ago · 5.4M views4 of 11 clusters reached

Key insight

Media picked it up at +4.7h via @MKBHD, which is where the non-Tech Twitter reach came from. 44% still sits in Tech Twitter; 4 of 11 watched clusters reached.

Where the views landed5.4M views · bubble area = views contributed · tint = share of cluster reached

@MKBHD

@sama

@swyx

@elonmusk

@karpathy

@MKBHD

@TechCrunch

@CNBC

@CaseyNewton

@FT

@AnjneyMidha

@pmarca

@rabois

@demishassabis

@DarioAmodei

@ylecun

Spillover pathTech Twitter+4.7h

Media+6.8h

AI Research+6.9h

VCs

Penetration by clusterwatched clusters · sorted by views

Tech Twitterselected2.35M
53% reached
@tim_cookposted+0m
Media1.14M
22% reached
@MKBHDquoted+4.7h
VCs966K
22% reached
@paulgreposted+6.9h
AI Research800K
18% reached
@gdbquoted+6.8h

Cluster	Mapped	Views	Reached	Entry point	First reached
Tech Twitterselected	28.4K	2.35M	53%	@tim_cookposted	+0m
Media	11.2K	1.14M	22%	@MKBHDquoted	+4.7h
VCs	5.2K	966K	22%	@paulgreposted	+6.9h
AI Research	6.8K	800K	18%	@gdbquoted	+6.8h

Resolving audiences

@levelsio→ Founders•
@karpathy→ Tech Twitter•
@garrytan→ VCs•
@morganhousel→ Finance•
@caseynewton→ Media•
@patio11→ Founders•
@eladgil→ VCs•
@drjimfan→ AI Research•
@chamath→ Finance•
@shl→ Founders•
@rauno→ Design•
@jack→ Tech Twitter•