Cluster Penetration

Week 34 · 11 watched clusters · 84K mapped accounts · audiences resolved every 5m

LIVE
3 clusters reached
Resolved 12s ago

Marques Brownlee@MKBHD

The tri-fold phone review. Spoiler: the crease is gone, the battery is not.

posted 1d ago · 4.9M views3 of 11 clusters reached

Key insight

Born in Tech Twitter; @tim_cook's like (+4.6h) carried it into Media, with 1 more cluster following. 3% landed outside the watch list; 3 of 11 watched clusters reached.

Where the views landed4.9M views · bubble area = views contributed · tint = share of cluster reached

@tim_cook

@sundarpichai

@lexfridman

@levelsio

@jack

@cdixon

@AnjneyMidha

@rabois

@bgurley

@Jason

@tim_cook

@CaseyNewton

@TechCrunch

Spillover pathTech Twitter+4.6h

Media+5.1h

VCs

Penetration by clusterwatched clusters · sorted by views

Tech Twitterselected2.74M
61% reached
@MKBHDposted+0m
VCs1.28M
26% reached
@paulgreposted+5.1h
Media703K
16% reached
@tim_cookliked+4.6h

Cluster	Mapped	Views	Reached	Entry point	First reached
Tech Twitterselected	28.4K	2.74M	61%	@MKBHDposted	+0m
VCs	5.2K	1.28M	26%	@paulgreposted	+5.1h
Media	11.2K	703K	16%	@tim_cookliked	+4.6h

Resolving audiences

@levelsio→ Founders•
@karpathy→ Tech Twitter•
@garrytan→ VCs•
@morganhousel→ Finance•
@caseynewton→ Media•
@patio11→ Founders•
@eladgil→ VCs•
@drjimfan→ AI Research•
@chamath→ Finance•
@shl→ Founders•
@rauno→ Design•
@jack→ Tech Twitter•