Cluster Penetration

Week 34 · 11 watched clusters · 84K mapped accounts · audiences resolved every 5m

LIVE
3 clusters reached
Resolved 12s ago

Jack Dorsey@jack

what's the word,

posted 3d ago · 369.3K views3 of 11 clusters reached

Key insight

Stayed close to home: 58% of views never left Tech Twitter. @brian_armstrong's reply (+1.2h) opened Media, but nothing further caught. 3 of 11 watched clusters reached.

Where the views landed369.3K views · bubble area = views contributed · tint = share of cluster reached

@sama

@tim_cook

@MKBHD

@swyx

@levelsio

@rauno

@zoink

@jsngr

@rauchg

@brian_armstrong

@digg

@dwarkesh_sp

Spillover pathTech Twitter+1.2h

Media+3.4h

Design

Penetration by clusterwatched clusters · sorted by views

Tech Twitterselected213K
72% reached
@jackposted+0m
Design100K
32% reached
@jsngrreposted+3.4h
Media43K
11% reached
@brian_armstrongreplied+1.2h

Cluster	Mapped	Views	Reached	Entry point	First reached
Tech Twitterselected	28.4K	213K	72%	@jackposted	+0m
Design	4.1K	100K	32%	@jsngrreposted	+3.4h
Media	11.2K	43K	11%	@brian_armstrongreplied	+1.2h

Resolving audiences

@levelsio→ Founders•
@karpathy→ Tech Twitter•
@garrytan→ VCs•
@morganhousel→ Finance•
@caseynewton→ Media•
@patio11→ Founders•
@eladgil→ VCs•
@drjimfan→ AI Research•
@chamath→ Finance•
@shl→ Founders•
@rauno→ Design•
@jack→ Tech Twitter•